The new National Strategic Plan--"strong values, strong leaders, character counts"--represents input from thousands of individuals at council, region, and national levels.
Its clear vision and mission statements and focus on five critical issues and strategies will enable Scouting to continue to be America's premier youth-serving movement and the program of choice for the young people of tomorrow.
The mission of the Boy Scouts of America is to prepare young people to make ethical choices over their lifetimes by instilling in them the values of the Scout Oath and Law.
The Boy Scouts of America is the nation's foremost youth program of character development and values-based leadership training.
In the future Scouting will continue to
The National Strategic Plan calls for special attention to five critical issues and strategies:
Select effective leaders at all levels who represent Scouting's values and understand its vision. Increase unit-serving executives by 7.1 percent between 1998 and 2002. (Experience has shown that one unit-serving executive will add 50 units, 350 volunteers, and 1,100 youth members.)
Total Financial Development
Strengthen financing of local councils by focusing on a "total finance umbrella" that includes operation, capital, and endowment funds.
Traditional Unit and Membership Growth
Growth comes from both recruiting new members and retaining current members.
The plan calls for increasing the number of youth joining for the first time through
The membership retention rate will be improved through increased
Effectively maximize local and national resources to regularly communicate Scouting's program of character education and leadership development to target audiences of youth, parents, the general public, donors, and chartered organizations.
Strategies include two-year national umbrella marketing programs coordinating local and national themes and relationship initiatives, and public service announcements and research projects that address Scouting's "value and values" message.
Endowment Emphasis and Stewardship
Continue to support and expand the highly successful Nationally Coordinated Campaign for Local Council Endowment begun under the previous strategic plan. (At the end of 1997 more than $1 billion in current and deferred gifts had been identified. Projections through 2002 call for actual and deferred endowment funds to exceed $2.3 billion.)
Additional leadership and resources will be provided to these programs for use by councils and communities to improve local efforts and meet specific needs:
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